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 "the longer an organisation exists the harder it is to know why it
 
 exists...and though they may have original aims, those aims over the
 
 years do in fact change"
 (C7)and losing its inward drive and sense of 
 purpose "the Church is severely limited in her work by lack of
 
 financial income.  It may well be argued that...this is not a financial
 
 bankruptcy but a spiritual one"
 (C1); but on the whole seems to be 
 content that it should be so.  The situation is being at least vaguely
 
 acknowledged ("We're polishing the bell while the ship goes down"
 (C7)) 
 and there are exceptions.  Some parishes are positively booming
 
 (this was an aspect not closely studied but there may be correlation
 
 between type of incumbent and size of congregation); "a small marketing
 
 research project"
 (P4)was carried out by a Methodist church in Horsham, 
 although in even this, the authors conceded "we were really looking at
 
 our 'loyal customers' rather than the 'non_buyers'"
 (P4); and one real 
 attempt at market analysis was uncovered by this study
 (T1); but they 
 only seem to prove the rule.  Not only is the number of clergy declining,
 
 but so is that proportion of their time (see Appendix B) allocated to
 
 secular activity "the wider pastoral care which a clergyman gave at
 
 one time is not done now"
 (C7)or if it is done it is by other agencies, 
 notably the State.
 
 
 
 3.5.4.3  Ambivalent thinking 
 There was some curiously ambivalent thinking.  Whilst there is
 
 evidence "that support for the Church is...higher...where there is a
 
 high ratio of clergy to population"
 (P7), reduction in clergy numbers 
 was felt to be not entirely a bad thing, "the fewer vicars we have to
 
 pay the less it costs us"
 (C4).  The economic contradiction thus 
 portrayed apparently arises because the concept of increasing investment
 
 to increase rate of return until the law of Diminishing Returns sets
 
 in is also something alien to Church thinking.  And whilst to regular
 
 
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